Packaging Design
Work: Logo, Branding and Identity, Packaging
CLIENT : Optima Horseshoe Nails
AGENCY : Mad Earth Design
ABOUT : Optima manufactures horseshoe nails for both Indian consumption as well as Worldwide. For their identity to stand out, we played with a difficult to replicate illustration style, almost like the printing style of currency notes. Since almost all competitors had a blue and red colour palette, with photographic imagery, the line rendered treatment of illustrations and elements with a copper, gold and neutrals colour palette not only gave a fresh look, but a distinct brand placement in the industry. We worked on the Logo, Identity and Style sheet and Packaging and Company Profile.
